Embrace a new era.
We empower brands to stay ahead by innovating ever fresh opportunities for an ever changing world.
This is intelligent creative strategy — for sustainable growth
ABOUT
Welcome to a new era
Today's world is dynamic, rapidly shifting before our eyes. Successful businesses are challenged to grow amid uncertainty.
Maciver Inc. is a global creative strategy consultancy that equates ‘challenge’ with ‘opportunity’.
We bring clarity, creativity and vision. We deliver proven strategies that guide businesses to new strength, resilience and competitiveness.
Through our Creative Intelligence framework, leaders and teams scale innovation, drive meaningful differentiation, and sustain enduring brand relevancy.
TRUSTED BY
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"Fiona’s exceptional strategic thinking and her keen ability to uncover actionable insights played a pivotal role in shaping the overall direction of our work streams. Her contributions were instrumental in creating a sustainable learning experience that has empowered tens of thousands of XR creators. Fiona is a true collaborator, bringing clarity and vision to complex challenges, and her work continues to have a meaningful and lasting impact in the XR space"
— Petra Zhivkova, Lead Product Designer, Meta Reality Labs
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"Fiona brings the rigour of expert research planning and execution; a highly strategic perspective to how these translate into design; and the flexibility to collaborate to brilliant effect with creatives and business folks alike"
— Ed White, Director, IDEO
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"I cannot recommend Fiona Maciver highly enough for any business looking to raise its game on innovation. Fiona has a unique way of thinking - blending creativity with a sharp understanding of what shapes an industry. She helps you work from design and technology through to solutions. She brings this into her consulting work, tackling tough challenges with fresh, inspired solutions. Fiona apart is really skilful in her ability to energise teams, helping them see customer connections in a whole new light and turn those insights into meaningful growth."
– Lloyd Wigglesworth, Partner, The Alexander Partnership
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"I highly recommend Fiona to anyone seeking exceptional creative leadership. She is a rare force of brilliance and inspiration; any organization would be fortunate to have her at the helm of their creative journey."
— Sunil Sharma, AI Strategist, Technologist, Stealth Entrepreneur, Seattle
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"Fiona took time to have in depth product conversations that helped to drive strategy and execution forward. During the time we worked together, we shipped a number of key features that helped our team to exceed their goals and to deliver significant user value"
— Kwad Kissiedu, Product Manager, Meta
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“Fiona's contributions to the team were very impressive across multiple levels including innovative deliverables that set the agenda for future of AR”
— Ivan Landabaso, Partner, JME Ventures, Madrid
OPPORTUNITIES
Embrace opportunity
In the new, uncertain world, businesses must proactively create fresh opportunities to sustain growth and differentiation.
We guide leaders to positively navigate this landscape. Our services steer you to leverage these opportunities ➔
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The Opportunity: In a vibrant, competitive world, businesses that connect experientially can become icons
Our Offer: We provide strategic guidance to help your brand stand out, crafting unique strategies that resonate deeply with your audience.
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The Opportunity: Market, tech and customer expectations are shifting rapidly, presenting vast opportunity to innovate and evolve
Our Offer: Through creative intelligence, we help you harness change, identify emerging opportunities, and lead in your industry
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The Opportunity: Today’s audiences value meaningful relationships with the brands they love
Our Offer: We combine data-driven insights with creative strategies to build experiences that inspire trust and lasting connections
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The Opportunity: Businesses with creativity embedded in their DNA unlock limitless potential for growth and differentiation
Our Offer: We equip teams with strategic frameworks and tools to foster innovation and implement forward-thinking ideas
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The Opportunity: The future belongs to businesses that think boldly, act decisively and create with purpose
Our Offer: We develop forward-looking strategies aligned with your goals and market trends, enabling you to thrive amid change
FIONA MACIVER
About Fiona Maciver
“I bring a perspective that blends design, research, tech and business strategy. My life’s work lies in resolving the tensions between creativity and commerce. I love helping leaders build offerings that are at once innovatively beautiful and competitively successful”
Dr. Fiona Maciver founded Maciver Inc. in 2020, and brings 20 years of experience at the intersection of design, tech and strategy. Her career spans roles at Facebook, Apple, and Fjord, where she built a reputation for using strategic thinking to shape customer centric innovations.
Fiona is a hybrid thinker with diverse global experience. She created the Creative Intelligence framework to empower businesses to unlock new potential. Fiona was awarded a doctorate in Design Strategy in 2011, and has taught students of both business and design. She brings expertise in fine art, finance, psychology and fitness to her consultancy.
Fiona believes in the transformative power of aesthetics in commerce and society. Her mission is to create more meaningful, more beautiful, brands, products, places and experiences.
ONE
STRATEGIC FOUNDATIONS
Navigate complexity with strategic clarity
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FOR: Capturing market opportunities
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Lay the groundwork for growth and connection:
Clarity from insight
Data that cuts through market noise
Fresh direction identified
TWO
APPLIED IMAGINATION
Harness opportunities via creative partnership
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FOR: Creative differentiation; Sustaining brand relevancy
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Transform knowledge into original actionable strategies:
Enhanced creative results
Imagination-cum-data driven workflows
Meaningful differentiation
THREE
STRATEGIC FUTURES
Innovate at scale with vision and leadership
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FOR: Capabilities building; Anticipating shifts
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Empower teams to anticipate change and lead:
Build capabilities
Support innovation roadmap
Thought leadership
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Seeding a creative ecosystem for emerging tech
Maciver Inc. signed a project with a global tech leader to build a thriving ecosystem around a next-generation computing platform. By focusing on early adopters and leveraging insights from emerging disciplines, we developed strategies to incentivise engagement and seed a global user base. This work laid the foundation for a new industry standard and ensured the tech’s long-term success
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Building creative leaders to drive innovation + impact
Between 2023-24, we trained 150+ global professionals at Central Saint Martins, London, designing and delivering a 5-day course focused in aligning creativity with business goals. The program provided practical tools in customer connection, design strategy, and interdisciplinary collaboration, empowering delegates to drive innovation and deliver commercially impactful solutions in their industries
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Redefining an iconic product for a sustainable future
We worked with a global automotive leader to transform an iconic vehicle into a sustainable subscription-based model. Through exploratory research and stakeholder insights, we developed a future-ready product strategy that aligned user needs with evolving market demands, creating enduring value and new revenue streams
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Learner-centric innovation for the metaverse
Maciver Inc. partnered with a global AR/VR leader to design a tailored learning ecosystem. Through exploratory research and proposition strategy, we delivered a strategy aligned with future-ready innovation, audience connection, and elevated experiences
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Transforming from sports retail to tech
We guided a global athleisure retailer to explore transforming from being product-focused into a multifaceted tech entity. Through exploratory research and proposition strategy, we assessed the feasibility of new product-market opportunities, and expanding the brand’s reach into fitness tech and subscription models
PERSPECTIVES
Insights
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