INSIGHTS
Creative Intelligence
We write for business and creative leaders seeking to transform. Here we share regular insights on developing commercial creativity. Read below, or sign up to receive a monthly digest direct to your inbox.
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Why pausing is essential to innovation
The gaps between are where the interesting things happen. Understand why pause is essential to innovating successfully.
How innovation builds industries
The best innovation is obvious. Staring you right in the face. Or feet.
iPod’s lesson in multi-layered experience
iPod is a masterclass in how enduring brands create meaning. Here are three lessons about designing multi-layered brand experiences that truly connect.
Plagiarism
To find something new in old things is a creative trait. It guides how you craft a unique take on the world
Keith Richards
When that idea is, maddeningly, right on the tip of your tongue, try detaching