The most successful businesses temper engineering and marketing by first pinpointing hyper-specific customer problems. the focus is on creating an amazing offering that people want, desire and need (even though they might not know it yet). Here’s how these firms keep products focused, and the customer at the centre of the build.

The gaps between are where the interesting things happen. Understand why pause is essential to innovating successfully.

“Sense and Worth” is what endures - living with integrity, honesty and generosity. Robert Burns reminds us to lead with these qualities

Why fears hold you back, and risking openness is the only way to breakthroughs. This is the fifth and final article in a 5-part series on transformative moments that shaped my 2024

Our realisation at the River Cafe: Simplicity fosters clarity, honesty builds trust, and quality breeds loyalty. This is the fourth article in a 5-part series on transformative moments that shaped my 2024

Great brands surprise. They immerse their audience's senses, creating deep and meaningful connections. This is the third article in a 5-part series on transformative moments that shaped my 2024

The most impactful brands and products always feel deeply personal. They shift our perspective, changing us in some way. This is the second in a series of five articles about transformative moments of 2024.

Moments that envelop our senses leave transformational impact. This is the first in a series of five articles about transformative moments of 2024

iPod is a masterclass in how enduring brands create meaning. Here are three lessons about designing multi-layered brand experiences that truly connect.

Haikus force us to distill down important thoughts and messages. I tried to convey my work in 17 syllables

To find true insight in a world of noise, look to the gaps

Being ‘creative’ is how you solve problems. Here’s how to be creative, even in challenging situations

The world is geographically vast, but our connections make it feel very small

Why inquisitiveness is in fact your super power. Just ask MacGyver

Our short-term memory can only hold 7 items. Be discerning about what you hold in there and free up some RAM

To find something new in old things is a creative trait. It guides how you craft a unique take on the world

Standing still is the easiest way to fail… yet too often we hang on just because it’s perfectly good right now

When that idea is, maddeningly, right on the tip of your tongue, try detaching

Muirburn, the Scottish act of burning the moorlands each autumn, teaches about how to respond to crisis

Or, why better futures rest on unimpinged imagination