The most successful businesses temper engineering and marketing by first pinpointing hyper-specific customer problems. the focus is on creating an amazing offering that people want, desire and need (even though they might not know it yet). Here’s how these firms keep products focused, and the customer at the centre of the build.

Or, how to really notice the world and learn from your observations

Or, methods from the Steve Jobs playbook on creating the future

Or, being open to a customer-centric approach to inventing brilliant products

Or, how AI can bring us new creative freedoms

Or, what we can learn from the App Store for creating an entirely new immersive ecosystem

Or, how technology is shaping the future of education

Or, why it’s critical to stay human-centred in the real- and virtual world